LOEWE Spring Summer 2023 men’s runway collection

LOEWE Spring Summer 2023 men’s runway collection

Birds flying, fish swimming, water dripping and humans kissing on screens. The real and the digitally reproduced. Nature and technology meet within a glaringly white, mind-expanding environment. A collection that juxtaposes to entice new perspectives.

Plants that have been grown on a series of garments and shoes are the result of an experimental process developed in collaboration with Paula Ulargui Escalona. The idea is that over time the pieces merge with nature. They took 20 days to reach the desired level of growth in a specially constructed polytunnel on the outskirts of Paris. They require regular watering and maintenance to ensure a runway-ready appearance.

Creative direction Jonathan Anderson
Styling Benjamin Bruno
Casting Ashley Brokaw

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